In this episode: 

We discuss the reasons why fans invest in merch, the unique marketing strategies in Korea and what makes up a good merch table.

IIn Lisa's segment: Why do we buy?

Even for many die-hard music fans out there, buying music is a rarity. Yet our desires to own something tangible and/or create a connection with the music artist or band remain strong. Let's look at some of the interesting reasons behind why we buy and how some artists have gotten creative with producing ways that extend beyond their music

• The evolution of merch (00:02:00)
• Connection is the name of the game (00:04:22)
• Getting creative with the what and where of sales (00:12:15)

In Laurie's segment: KPop and their unique merchandise

We all know well the shirts, posters they sell at the merch table, but what I want to point out today is how the South Koreans have found a way to increase their physical album sales, the oceans of beautiful lightsticks we see during concerts and collaborative merch they've created!

• KPop albums (00:20:23)
• Lightsticks (00:24:45)
• Concerts and collaborative merch (00:30:30)

In Dee's segment: What makes up a good merch table

As an indie artist, you might now know what to invest or create first for your merch. What have been the best ideas in the past or what are great tips from artists? What do the fans think of merch sold in concerts? What can be a hit, what is not? We'll discuss all that.

• What makes up a good merch table (00:36:21)
• The most interesting merch sold in the past (00:38:45)
  • ToughNickel website
• The best ideas for a merch table  (00:44:20)
• Things that might not work  (00:48:26)

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Intro and transition music by Enfant13 for Humble Mindset. All rights are owned by Humble Mindset.