With the rise of climate change and growing numbers of conscious consumers, “sustainability” is more than a buzzword for businesses. It’s a key part of external messaging, and companies need to be clear with their stakeholders and customers about where they stand and where they’re headed. Yet many organizations have trouble communicating around this topic, mixing terminology, avoiding key concepts and struggling to build coherent messaging for multiple audiences. In this episode, we examine common missteps in talking sustainability, and what companies can do to improve.