In episode 5 of Let's Talk, host Alexander Kucherenko talks with Hendrikus van Katwijk, the Chief Operating Officer of Brand Legends. Hendrikus discusses why he wanted to be a game developer, the increased trend of brand hijacking, crypto casinos, the growth of .io, and the tremendous growth of domain registration, and why customers are seeing the importance of protecting their domain names. 

Brand Legend offers a comprehensive suite of solutions to propel brand protection and visibility in iGaming through casino and sports betting SEO best practices. The company 
manages 500+ domains from Okens. Brand Legends recently developed a proprietary tool to help manage the large volume of domains and still provide 'SEO' juice. Now, the company white labels this tool so that companies can do the same for their websites and domain names to ensure their sites are doing what they should. 

Hendrikus' top three tips to manage your domain and brand successfully.

• Protecting your domain name now is a small feat. Re-acquiring that domain name in the future will cost much more in legal fees.
• Take your domain seriously.
• SEO involves a lot of trial and error. It is not an exact science and does not work instantly.