I completed two accelerator programs for startups. Accelerators are like mini-MBAs for founders. I was continuously reminded that customer is king. Customer development is taken seriously in startups. You ask your client questions to hone in on their pain points, and request feedback whether your solution would address them. What is more, you imagine your customer as a customer persona and define how and when to communicate with them. How about we treet employees like customers during a change project?