Episode 9 – Raz Godelnik

Raz Godelnik joins Eric to share his years of research and teaching sustainable design and ethical business models. He discusses what went into writing his new book “Rethinking Corporate Sustainability in the Era of Climate Crisis - A Strategic Design Approach” and why it’s so important now that design and business alike work together to write a new story about sustainability.

Raz is an Assistant Professor of Strategic Design and Management at Parsons School of Design - The New School in New York, where he explores sustainable business models and how companies can respond effectively to the climate crisis. Currently, he serves as an Associate Director of the BBA Strategic Design & Management program. His new book “Rethinking Corporate Sustainability in the Era of Climate Crisis - A Strategic Design Approach” has just been published by Palgrave Macmillan.

Raz teaches undergraduate and graduate courses on business models, leadership, sustainability, sustainable systems, and strategic design, and his research explores connections between innovation, sustainability, business, and design. He explores how to make sustainable business models more effective in an entrepreneurial environment and works on developing a new approach to addressing the critical sustainability challenges we face (awakened sustainability). Raz also writes regularly about issues related to sustainable business, climate change, and strategic design. Last but not least, Raz is the co-founder of two green startups (Hemper Jeans and Eco-Libris).

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The musical Guest is Tim Lillis performing his new song "Bells".

Theme music by Casual Motive

At the end of each episode, we ask our guests what their ideal climate design project would be. They have four weeks with a class full of design students. We translated their response into a project brief that you can use for your class.

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