Letting go as an agency owner

Just because you did everything when you started your business, doesn’t mean that you should keep doing it all. It’s probably time for you to let go of some of the things that you have your hands in today.

Letting go doesn’t just free up time on your schedule to do higher value work, it also empowers your team to produce better results. It drives increased retention of both clients and staff. And it helps you create a business that you are happier with.

In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you need to let go, what you should be looking to give up, and how to do it effectively without losing the secret sauce that helped you grow to where you are today.

Key takeaways

Chip Griffin: “You need to create that culture where your team understands that you are going to trust them to do the job that you’ve hired them to do.”

Gini Dietrich: “When somebody says, do you need to look at this before it goes to the client? My favorite thing to say is, Nope, I trust you.”

Chip Griffin: “Rather than making it better, which is what you instinctively think is going to happen when you pull up your sleeves and help out, you’re actually undercutting the confidence of your team.”

Gini Dietrich, on letting your team do their jobs: “It may not be the way you want it done. It may not be the way you would have done it, but that’s okay. It’s okay.”

View Transcript

The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.

Chip Griffin: Hello, and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.

Gini Dietrich: And I’m Gini Dietrich.

Chip Griffin: And I’m just going to let it all go today. Gini, I’m letting it all go.

Gini Dietrich: I feel like singing. Let it go…

Chip Griffin: Oh, please don’t. How about we go to this music instead?

Plus, I don’t really want a copyright strike.

Gini Dietrich: Oh, fair. Okay. All right.

Chip Griffin: If you start singing lyrics to popular movie songs, the YouTube algorithm would flag us.

Gini Dietrich: Strike us down.

Chip Griffin: Shame on you.

Gini Dietrich: I did spend five days in Facebook jail, so I don’t want to be put in YouTube jail too.

Chip Griffin: Well. What did you end up in Facebook jail for?

Gini Dietrich: I told somebody I would kick their butt on a bicycle. And they took kick your butt, which was not the exact word I used the A word. Yes. They took that as me being, as me being harassed as me harassing the person and like really kicking their butt. Like

Chip Griffin: in fairness, you were harassing them, but not in the context.

Gini Dietrich: Yeah. So it was not context was lost and they put me in jail.

Chip Griffin: You know, I’ve seen more and more people getting put into Facebook jail over the last few months.

Gini Dietrich: Yeah, like the robots are out of control and there’s zero context zero.

Chip Griffin: Yeah. I mean, some of them probably belong in Facebook jail, you know, and it’s nice to get, you know, a few days break from them sometimes.

Yes,