On today’s podcast we spoke to Christen Griffin. Christen is the founder and CEO of two very new companies that only started earlier this year. One is called Ethos Streaming, and the other is Juvenile Minds Entertainment. Both are platforms that provide young, underrepresented filmmakers with a place to showcase films that address many issues such as poverty, black on black crime, and mental health. According to Christen, many small businesses are lacking in the social media department. In order to receive customers, you have to be known and social media can help with that. He created a screen writing program that provides tiers for each step in filmmaking from writing the script itself all the way to producing the film. The user can then learn and use each tier to produce a finished product to express their creativity and message.

Christen’s advice for small and newly starting businesses is to not be afraid to utilize up and coming employees such as college students who might be learning the trade and have some knowledge to offer. Hiring professionals in the beginning stages of your business can be too costly and can in turn hurt the business instead of helping it thrive.

Christen also says that when a business uses social media to tell their story make sure they think about their audience and gear it towards them. Depending on the product or service they are trying to sell will determine the kind of content they put into their social media message.

Key Takeaways:

“It’s all about presence”. – Christen Griffin

Contact Information:

Instgram-@Juvminds_ent and @Therealethoscg

Juvminds_ent

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