Marketing Rebels: Breaking Business Barriers

Letting Your Freak Flag Fly: Authentic Branding Without the Fear

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In this episode of Marketing Rebels: Breaking Business Barriers, we’re joined by personal branding expert Rachel, who’s here to show you how to unleash your unique vibe without scaring off opportunities. Get ready for a conversation packed with insights, strategies, and a little bit of nerdy charm to help you build a brand that’s true to you and irresistible to your audience.

  • The Importance of Authentic Branding

    • Balancing Personal Style and Marketing Needs

      • Overcoming Creative and Branding Challenges

        • Turning Personal Branding Into Joyful Exploration


          • Introduction: This episode explores the importance of authentic personal branding, moving beyond aesthetics to focus on genuine self-expression.

          • Main Point #1: Authenticity is Key
          • Main Point #2: Start with Your "Why"
          • Main Point #3: Visuals Reflect Your Essence:

            • Real-Life Example: Rachel shares her own experience with creating a personal brand, highlighting the importance of starting with a "sandbox" to explore and experiment before showcasing your brand to the world.

            About the Guest:

            Guest Name: Rachel LeeBio: Rachel Lee is an artist, designer and brand stylist that helps entrepreneurs build a personal brand that authentically reflects who they are the online space! She's a wizard at helping entrepreneurs combine their "professional" and "fun" sides in a seamless way, and help you build a brand that actually feels like YOU. From brand styling to strategy, Rachel is your go-to gal if you feel that your brand doesn't fully capture how awesome you are, and are looking to a little 🔥✨🌶️  to the way you present yourself online!

            [email protected]

            https://calendly.com/racheltylee/work-with-me/


            Key Quotes from the Episode:

            • "If you're ever going, 'Is that too much? Is it you?' Because if it's you, friend, it's perfect."

            • "People are not buying into somebody because they've got the most money to pump out the most ads, but rather they're buying into corporations, big brands as well as small brands based on belief systems."


              • Recommended Resources from Shauna:

              • AirTable to help you plan, create, organize & outsource your content marketing. Click⁠⁠⁠⁠⁠⁠ ⁠here ⁠⁠⁠⁠⁠⁠⁠to create free account
                • KAJABI as an all-in-one resource to help you manage & market your business. Click⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠ for free 14-day trial
                  • DUBSADO to streamline client management, contracts, and invoices all in one place. Click⁠⁠⁠⁠ ⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ for free trial
                    • FlowChat to simplify and automate your lead generation directly from social platforms. Click⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠ to explore FlowChat
                      • Restream to easily broadcast live across multiple platforms and expand your reach. Click⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠ to start streaming
                        • Fathom to easily record your calls, take notes and share with guests. Click⁠⁠⁠⁠⁠⁠ ⁠here⁠⁠⁠⁠⁠⁠⁠ to start recording


                          • About Shauna Van Mourik:

                          Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.

                          GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna 

                          Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!


                          Your Next Steps:

                          Delivering real change isn’t just about visual branding; it’s about embracing your authentic self and letting that shine through in your business. Take these insights and start exploring your unique visual identity through playful experimentation and mood boarding.


                          Don’t forget to:

                          1. Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.

                          2. Leave a review to help us reach more changemakers like you!

                          3. Share this episode with someone who needs it.


                            4. Connect With Us: https://www.shaunaleigh.com/connect-with-shauna  

                            Until next time, keep breaking barriers and building businesses that change the world!

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                            Marketing Rebels: Breaking Business BarriersBy Shauna Leigh Van Mourik