The Just Be Cause Podcast

Level Up Donor Retention with Handwritten Direct Mail with Robert Nieves


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Hey, lovely listeners!

Ready for a fresh take on donor stewardship in the age of automation?

In this episode of The Just Be Cause Podcast, host Katherine Lacefield sits down with Robert Nieves of LettrLabs to explore the power of authentic handwritten mail and its surprising impact on nonprofit fundraising.

Can real connection still break through the sea of AI-generated messages and endless email noise? Why do “old school” touches, like a letter on the fridge, matter more than ever for donor loyalty and engagement?

Tune in for practical strategies, industry secrets, and joyful anecdotes—like puppy-powered conference booths and personalized gratitude notes—that challenge conventional fundraising wisdom. Discover how purposeful automation, creative campaigns, and real human authenticity can help nonprofits stand out, deepen donor relationships, and multiply their impact.

This episode will inspire you to rethink how you communicate and connect—because sometimes, doing things “just because it’s the right thing to do” is the secret to lasting success!


Connect with Robert on LinkedIn here

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The Just Be Cause PodcastBy Katherine Lacefield