We chat with John Rugg today from Sawtelle Sake; Japanese inspired and California made.

It all started when his partner Troy Nakamatsu did an experiment because he was challenged by his coworker to make his own Korean rice drink called Makgeolli – a more crude version of sake. The competitive edge came out and before they knew it Sawtelle Sake was born...

Taking it from grassroots with friends and family, launching during the pandemic, juggling a brand new family -  to a legit sake brewery and an established clientele.

Jon gives advice on starting a business, growth, and how not to be afraid to ask for help and talk to people to build your team. Forming partnerships was everything!!

Cheers to good health, good company, and good luck from Los Angeles.