"...thing that makes me most passionate-is the business that we've been talking about where my goal is to bring the same level of automation that high-tech companies have for their businesses. It's normal for Uber to "feel like Uber". You pull your phone, the car shows up, you jump in and you don't even think about payments. I want to bring that same level of automation and technology that high-tech startups have to regular local people in Boise, Idaho that are starting a three-person company."

— Rohan Gilkes