In this episode, Melinda Emerson chats with Billy Polson about his business movement, Decardi. They discuss the importance of branding, mobile advertising, and engaging online customers. They delve into SEO changes, keyword usage, and sharing quality content. Billy shares his favorite business tools and tips and emphasizes authenticity in the fitness industry.

(0:00) Introduction and Guest Billy Polson's Background

(3:45) Decardi's Business Movement and Importance of Branding

(6:36) Engaging Mobile Customers and Mobile Advertising

(9:48) Role of Testimonials and Tips for Website Engagement

(12:16) SEO Changes, Content Importance, and Keyword Usage

(15:29) Sharing Quality Content and Balancing Online Presence

(17:20) Importance of Authenticity in the Fitness Industry

(18:39) Sponsor: Melinda Emerson's Book Giveaway

(20:02) Introduction to Billy Polson's Business Movement

(22:50) Billy Polson's Favorite Business Tools and Tips

(24:12) Closing Remarks and Sign Off