Fanette Rickert is a French food photographer specializing in shooting sustainable and vegetarian products based in DC. Before finding her focus, she struggled with:

• Working with too many clients
• Having impostor syndrome
• Undercharging services
• Lack of efficient structures and systems

In today’s episode, Fanette shares with us how she was able to overcome her struggles and uplevel her entire business and make more money with fewer clients – by niche-ing down and focusing on a single ideal client.

In order to achieve this, she talks about:

• The mindset shifts she made in order to go from a frustrated freelancer to a thriving entrepreneur;
• How to stand out from the competition and turn more of her inquiries into paying clients;
• The key to booking higher-paying clients is to STOP focusing so much on the price;
• Leveraging Upwork – a freelance platform – to get her ideal client.

Links

Upwork, Freelancing Platform

Follow Fanette on Instagram or visit her website.

Follow Katie on Instagram or visit the website to learn more about her work.