What happens when SEO grows up? 

In this episode of The Search Session, Gianluca Fiorelli sits down with Tom Critchlow to explore the uncomfortable truths of modern SEO - where tactics meet business strategy and brand power drives real impact. 

They dive into the future of AI answers, the limits of traditional SEO, and why linking out might just save search from becoming a wall of text. Tune in to discover how SEO is evolving beyond the blue links and what it really takes to stay relevant in the age of AI.

This is the 35th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:06) Meet Our Guest: Tom Critchlow
• (01:43) How SEO Is “Complicated” Now
• (04:25) Why Links (and “Reasons to Click”) Will Come Back
• (13:27) What Really Moves SEO
• (20:43) The New SEO Agency Model
• (25:40) SEO vs. GEO Is a False Binary
• (30:47) Reputation & Sentiment: ORM in the LLM era
• (37:40) Creator Economy in the AI Era
• (47:17) QuickPersonal Note: “Not American—New Yorker”

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/leveling-up-seo-in-ai-era 

Where to find Tom Critchlow

• LinkedIn: https://www.linkedin.com/in/tomcritchlow/ 
• X:  https://x.com/tomcritchlow 
• Website: https://tomcritchlow.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker.

Get your free 7-day trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/

Be sure to subscribe for more actionable marketing and SEO tutorials:    / @advancedwebranking