What does it mean to practice empathy? Teams need to think about end-users as real live human beings — not just a rectangle on a PowerPoint slide labeled “the customer.” To learn more, we sat down with Irina Kozlovskaya, Director of Industrial Design at Fitbit. Kozlovskaya shares how the team at Fitbit listens to customers and pairs the process with design thinking to build better products. Lisa Somogyi, Director of Business Development at Cooper Perkins, shares tips for practicing empathy in a remote world. Cooper Perkins is also a sponsor of this podcast.