Nate and Raven Haynes (Content Production Manager at Ten Speed) step into episode 14 of the Content That Grows podcast to discuss the differences between good content and great content.

In this episode, they talk about needed details to boost the overall quality of content, such as using first-party data and SMEs. They also cover the importance of an effective workflow that allows marketing teams to repeatedly create higher quality content.

Key moments in the conversation:

1:22 - The Differentiators Between “Okay” Content and “Great” Content

4:22 - Creating Content With a Unique Angle That Ranks

8:44 - Where to Start if You’re Looking To Improve Your Existing Content

14:23 - What An Effective Content Workflow Looks Like

18:01 - The Best Content Comes From Detailed Content Briefs

23:48 - The Essential Components to Include in an SEO Content Brief

28:01 - SaaS Companies Using High-Quality Content That Fits Well With Their Product