In this episode of the eCommerce Money Map, Salim and Shaw are joined by Lesley Hensell from Riverbend Consulting. They help solve critical problems and offer growth strategies for sellers in Amazon, among many other eCommerce platforms.

Here's more into what Lesley does:

Lesley Hensell is a partner with Riverbend Consulting, whose 50+ employees solve critical problems and offer effective growth strategies for sellers on Amazon and other ecommerce platforms. Lesley oversees Riverbend’s client services team. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant and Amazon seller herself to address the underlying business issues in ecommerce operations, resulting in improved efficiency and profitability.

If you are interested in becoming a well-rounded Amazon seller, then this is the episode for you! Let Lesley and the whole of Riverbend Consulting take the burden off of your shoulders. You are not alone in trying to let the world know what you can offer through your products.
 

[00:01 - 02:57] Opening Segment

• The Riverbend Consulting Story
  • Lesley was an Amazon seller for 10 years
  • Deciding to help other people in need
     

[02:58 - 13:48] eCommerce platforms 101

• What you need to know before selling online
  • Amazon cares about their customers
  • Complexity of systems
• 3 things to stop and start doing
  • Remember: Amazon is smarter than you
  • Other platforms are getting smarter too
• Lesley’s pointers on multichannel expansions
• Don’t underestimate these things
  • Pay attention to this!
     

[13:49 - 16:44] Closing Segment

• Final Words
  • Amazon is the biggest incubator for small businesses
  • Do it! Sell what you want to sell. 
• Connect with me and our guest in the links below
   

Tweetable Quotes

"I am one of Amazon’s biggest critics, because my job is helping people fix the problems they have with Amazon.” - Lesley Hensell

"You have to understand that once you are selling as a third party seller on Amazon or anywhere, that the relationship that matters is with each individual customer. Amazon doesn’t care about their sellers, they care about their buyers.” - Lesley Hensell

"You have to know your numbers all the time.” - Lesley Hensell

"If you have your own products to offer, that’s super exciting too, because once again, what we are really looking for at this point in time is: what can I sell that others aren't already selling?” - Lesley Hensell

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If you’d like to hear more episodes, you can find them at www.ecommercemoneymap.com, or on your favorite podcast directory. Don’t forget to like, subscribe, and leave us a review!

If you want to learn more about the eCommerce Accounting Hub, visit www.ecommerceaccountinghub.com

If you want to get a hold of Riverbed Consulting’s services, visit their website https://riverbendconsulting.com/. They have a phone number on the website that you can call. They are more than happy to help you out with your questions and concerns.  

Follow their social media: LinkedIn, Instagram, Facebook, and Twitter.

Want to connect with Lesley? 

Shoot her an email at [email protected] and follow her on LinkedIn

Thanks for tuning in; we’ll see you next time!