In this episode of the Velvet Machete Leadership Podcast, host Amber Hurdle interviews Jake Jacobs, founder of Jake Jacobs Consulting and author of Leverage Change: 27 Ways to Achieve Faster, Easier, Better Results...Immediately. James helps people and organizations through the change process and the problems they encounter along the way. With the right tools, any person or organization can make a successful change.

For full show notes, visit AmberHurdle.com.
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Leverage Change with Jake Jacobs (94)

Driven women business owners and leaders passionately improve the lives of their families, employees, communities and the customers they serve. These female professionals join Amber Hurdle each week as she uses her experience working with international celebrities, Fortune 100 companies and small businesses to show women how to increase their self-awareness, build their confidence, improve their communication, and ultimately ground themselves in their personal power. Through strong company cultures, branding, marketing, networking, business systems and smart employee practices, women in business can and will change the world.

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Now, more than ever, talent retention efforts are essential, and one way to make employees feel rewarded and appreciated for their work is by offering a solid benefits package that supports their total well-being. That’s why we’re diving into a nerdy yet fascinating chat with my guest, Courtenay Shipley, the mastermind behind Retirement Planology to talk about how to realistically offer retirement benefits (and peace of mind) to your team!
Key Takeaways


Get Going: Courtenay offers milestones for when and how to get started with your Employee Benefit Programs.

Relevance Rocks: Spice up your benefits with apps, employee assistance programs, or year-round education to keep your team engaged.

Walk in Their Shoes: Understand the "what's in it for me" (WIIFM) mindset of your employees to communicate benefits effectively.

Repeat for Success: Consistent messaging is key - keep reinforcing those benefits to ensure your team is in the know and on board.


Interested in learning more specifics about retirement planning and employee wellness? You should be! Tune in on your favorite listening app, on the website, or watch it on YouTube!

About Courtenay Shipley
Courtenay Shipley is the founder and Chief Planologist of Retirement Planology, a consulting and registered investment advisory firm for corporate-sponsored retirement plans. With a wealth of experience in the retirement plan industry, Courtenay not only offers her clients expertise in investment analysis, plan design, and employee education but also helps them leverage their employee benefits in a way that supports their own business goals.

Connect with Courtenay 
Personal LinkedIn: www.linkedin.com/in/cshipley
Business LinkedIn: www.linkedin.com/company/retirement-planology-inc
Website: www.retirementplanology.com/
Email: cshipley@retirementplanology.com
Book a Call: www.retirementplanology.com/learnmore

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Employee Benefits as a Part of Your Employer Brand with Courtenay Shipley

I am super excited about this week’s episode, as it covers a subject that is near and dear to my heart: all of the benefits that come with publishing a book. Join me as I dive into the world of self-publishing with expert Jyotsna Ramachandran. Discover how your book can become a powerful marketing tool for your business, elevating your brand and message, as well as your credibility. From book tours to unique marketing strategies, we explore the endless possibilities of self-publishing.
Key Takeaways

Your Book as a Marketing Tool: Learn how your book can serve as a cornerstone of your marketing strategy, attracting clients and elevating your brand.

Engaging Your Audience: From offering free resources like videos and audio versions of your book, to personalized touches like sending physical copies to prospective clients, Jyotsna shares creative ways to engage your audience.

Authentic Storytelling: Embrace the power of sharing your unique story to connect with readers on a deeper level and build a lasting personal brand.

Professional Support: Understand the value of working with a team for cover design, editing, and formatting to ensure your self-published book exudes professionalism.

Remember that your book is not just a sales pitch but a legacy that can impact countless lives. Share your story authentically, engage your audience creatively, and let your book be a beacon of inspiration. Take your first step towards writing your book now by tuning in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Author Archetype Quiz

About Jyotsna Ramachandran
Jyotsna is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps, coaches, trainers, speakers, and experts to build a super profitable author funnel with the help of their book. She is on a mission to elevate the consciousness of humanity one book at a time by helping visionary leaders convert their messages into bestselling books in the easiest possible way. So far, Jyotsna has helped over 1000 authors from 35 different countries through her global publishing agency, Happy Self Publishing. While Jyotsna isn’t working, this mom of 2 kids also loves to dance, cycle, plan her next family staycation and is a passionate advocate for educational rights.

Connect with Jyotsna
LinkedIn: www.linkedin.com/in/authorjyotsna/
Website: www.happyselfpublishing.com/
Instagram: www.instagram.com/jyotsna.ramachandran/
Book a Call: www.happyselfpublishing.com/call

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How Your Book Can Become Your Evergreen Marketing Tool For Your Business with Jyotsna Ramachandran

In this electrifying episode of the Bombshell Business Podcast, Valerie Tyson, the Head of Strategy and Sports at Unrivaled Group, takes us on a journey of empowerment. She shares her passion for uplifting women in business and sports through her business and underscores the pivotal role of creating a personal board of directors for unwavering support, guidance, and mentorship. (Yes, we totally vibed!)
Key Takeaways
Data-Driven Empowerment: Unrivaled Women harnesses the power of AI and data analytics to empower women by demystifying their data and enabling strategic decision-making.

Thriving Ecosystem: The platform curates thriving ecosystems where women can take charge of their data, fostering opportunities to secure optimal sponsor partnerships and business ventures.

Community-Centric Approach: Valerie strongly advocates for a supportive community where women uplift each other in business, cultivating a culture of collaboration and empowerment.

Want to learn more about building your personal board of directors? Tune in on your favorite listening app, on the website, or watch it on YouTube!

About Valerie Tyson

Valerie has over twenty years of B2B and B2C experience working with best-in-class global brands and sports properties + talent. She is a proven expert in brand strategy, digital media, integrated marketing, branded content, consumer insights, and business.  She has worked with several Fortune 1000 companies, sports leagues, teams, professional athletes and entertainment properties, including the NBA’s Charlotte Bobcats and the Arena Football League’s Los Angeles Avengers. Prior to starting her own agency, Tyson served as Vice President of Digital at IMG, Vice President of Marketing & Digital performance at BRANDTHINK and Director of Client Services at Tocquigny. Currently, Valerie serves as the Head of Strategy and Sports at Unrivaled Group. 

Connect with Valerie
LinkedIn Personal: www.linkedin.com/in/valerietyson/
LinkedIn Business: www.linkedin.com/company/unrivaledgroup
Website: https://unrivaledgroup.com/
Unrivaled Women: www.unrivaledwomen.com
Instagram: www.instagram.com/unrivaledgroup/
Contact Us link: https://unrivaledgroup.com/contact/

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Perform like a Champion with Valerie Tyson

Mary Young, a trailblazer in the fashion industry and an advocate for ethical and sustainable business practices is my special guest today on the Bombshell Business Podcast. Join us as we explore Mary's entrepreneurial journey while discussing the resiliency she developed, the values she upholds, and the wisdom she shares with fellow Bombshells.
Key Takeaways

Starting Young, Striving Strong: Mary started her business at just 23, facing initial skepticism due to her age and gender; however, she used this as fuel to succeed and connect deeply with her customer base.

Ethical and Sustainable: Mary Young Lingerie stands out for its commitment to ethical and sustainable practices. From empowering garment workers with living wages to promoting mindful consumption, Mary's brand ethos reflects her values.

Defining Success on Your Terms: Success isn't just about financial gains but about making a positive impact while staying true to your values. Mary encourages fellow entrepreneurs to define success on their terms and not be swayed by external pressures.

Embracing Failure as Fuel: Mary's journey teaches us the power of resilience. She emphasizes that failures are inevitable but serve as stepping stones to growth. Embracing failure and learning from it is key to moving forward.

Remember, success is not just about climbing the ladder but creating a life and business that aligns with your values and fulfills you. Want to hear more of Young Mary’s wisdom? (You see what I did there 

Cultivating Self-Love with Mary Young: Trailblazing Fashion, Ethical Entrepreneurship and Resilience

Are you ready to talk nerdy with me? I hope so because today’s guest does just that! Lauren Alexander, VP of Marketing at Neurohacker Collective, joins me to discuss neuromarketing and how applying insights from neuroscience can improve our understanding of consumer behavior. We explore how understanding the brain can revolutionize your marketing strategies and connect with your audience on a whole new level.
Key Takeaways

Neuroplasticity and Marketing: We discuss how marketing messages can create new neural pathways, influencing purchasing decisions.

Emotional Connections in Branding: Emotions play a crucial role in memory formation, and Lauren shares insights on leveraging emotional triggers to resonate with customers.

Energy Conservation and Consumer Behavior: The brain is wired to conserve energy, affecting how consumers process information and make choices around perceived value.


As you implement these neuroscience insights into your marketing efforts, remember to always prioritize emotional connections and authenticity. (See? I have been preaching the right way for a LONG time!)
Want to become the hacker you never knew you could be? Tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Meet with Lauren
Qualia Neurohacker Products (**Use the code bombshellbusiness for 15% off any order)

About Lauren Alexander
Lauren Alexander is VP of Marketing at Neurohacker Collective, a company focused on making wellness products best known for their Qualia Mind supplement. Lauren is the mother of two young children, a passionate gardener and biohacker. Her passion for biohacking is reflected in her upcoming book "The Biohacker Experiment," which is set to be released in 2024.

Connect with Lauren
LinkedIn: www.linkedin.com/in/laurenkayalexander/
Website: https://neurohacker.com/
Instagram: www.instagram.com/neurohacker/
Facebook: www.facebook.com/neurohackercollective
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Leverage Change with Jake Jacobs (94)

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