Taylor, Co-CEO & Co-Founder of Kynship, has a background in marketing with NFL stars at Athletes First and in influencer marketing at Common Thread Collective. He developed influencer partnerships for 30+ brands and managed Facebook ads, gaining comprehensive knowledge in influencer marketing, which he now shares to help businesses grow.

(0:00) Introduction and Guest Introduction: Taylor Lagace, co-CEO and co-founder at Kinship

(1:35) Taylor's Business Achievements and Philosophy on Influencer Marketing

(8:21) Lessons Learned from Failures in Influencer Marketing

(12:21) Evolution of Influencer Marketing and Focus on Facebook and TikTok Ads

(15:01) Understanding the Philosophy and Process of Seating in Influencer Marketing

(20:12) Payment Structure and Incentives in Influencer Marketing Business

(35:24) Taylor's Business Journey: From Starting Out to Scaling Up

(47:04) Implementing SOPs and Delegation for Business Growth

(51:15) Judging Success and Repurposing Influencer Content into Paid Media

(58:18) Taylor's Journey from UCLA to Entrepreneurship and the Value of Internships

(1:04:41) Wrapping Up: How to Connect with Taylor Lagace, Final Thoughts, and Closing Remarks