Tom Schwab from Interview Valet recently posted a LinkedIn article about leveraging other people’s podcasts.

Instead of starting your own podcast, he suggests guesting on other people’s podcasts or placing ads. You don’t have to have your own podcast to utilize the power of podcasts.

However, let’s think about this from a wider perspective. How are you leveraging other people’s platforms, period? Whether you’re a writer, videographer, or in audio, how can you collaborate with others to leverage their platforms and vice versa? Guest blogs and podcasts can have a powerful impact on your marketing.

Read more about what Tom has to say, and discover further marketing resources at Creative Marketing Brief.