I sat down with Nicky Berlou, who has guested on over 800 podcast appearances. He’s generated seven figures in business revenue generated through strategic podcast guesting. 

Nicky shares the critical distinction between weak and strong intentions when appearing on podcasts. Nicky teaches a strong approach focused on building relationships, generating leads, creating sales, and attracting ideal clients. This shift in mindset is what transformed his own results from zero conversions in his first 100 shows to consistent revenue generation.

The heart of Nicky's methodology is the Triple Threat Intention, which focuses on three key areas: audience, host, and guest. First, bring your A-game and treat your host’s time as sacred. Second, make the host look good by respecting their significant investment in producing their show. Third, use the conversation as an opportunity to build a genuine business relationship. This framework creates a win for everyone and opens doors to unexpected opportunities.

Nicky shares two compelling success stories from authors he's coached. Machu Mejuz, a Belgian gardening expert who speaks English as his fourth language, used his book as a business card to attract high-end clients. In just 84 days and 10 podcast appearances, he generated €124,000 in sales by giving his book away for free and using the authority it provided to get ideal clients. Michael Matthew, a tax accountant, appeared on his first show. The host was so impressed she offered to send him business referrals, resulting in 18 referrals with 10 converting into paying clients worth. Both authors demonstrated that your book is your ticket to the show, the show is your ticket to conversations with ideal clients, and those conversations are your ticket to cash in the bank.

Without a book, approximately 30% of podcast hosts might be interested in having you as a guest. With a book, you’ll land 90%. Books and strategic podcast guesting creates sustainable business growth!

Ready to embark on your publishing adventure? Schedule a discovery call and take the next step to moving one step closer to writing and publishing your book!

Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

Podcast Resources

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Connect with Nicky at www.eCircleAcademy.com/appointment

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.