This is our first ever BAMcast and we are talking about leveraging the 12 Archetypes discovered by Carl Jung which taps into our unconscious or subconscious design of how we interact with the world around us. If 95% of our buying decisions are subconscious. Then you would think archetypes, are something we should actually give more consideration to when creating or aligning our brand.

Find out what your archetypal mix is for you and your brand for FREE: https://archetypes.bigbam.cloud/

You can also get a different perspective from this article I wrote: https://www.linkedin.com/pulse/your-human-operating-system-understanding-12-archetypes-joel-kelly/?trackingId=kaR49CTWQuakvcfpD6WJUw%3D%3D

You can also join our BAMFam Community:

https://bamfam.circle.so/join?invitation_token=b768417025bdbd5e5d11c6de8d6eb0bdb5d028fc-30efd4aa-e5d2-420c-8c67-72f2f94b92e3

We have FREE alignment resources to help align your brand and a great community of talented people to help support the alignment of your brand as well. Join the conversation around brand alignment today.