If the market is telling you something, don't ignore it. You know the story about PayPal and eBay is there was an anomaly where people on eBay were starting to use PayPal. They saw this anomaly in their data and then pursued it. Then PayPal exploded because it became the go-to solution for buying stuff on eBay. But itinually it was just a blip in the data. like what was going on over here with eBay and why are people over there using PayPal. So I say look for those anomalies and look at why they are happening? Think is this something I could leverage? Is this something I could build upon? Then start small and iterate from there.