B2B Content Marketing: The Content Callout Podcast

Leverage this 3-Step B2B Link-Building Strategy with Farzad Rashidi, Ep #99


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Anyone in the SEO and content marketing world knows link building is one of the hardest things to master. The sheer number of links you need to get to rank in the top 10 is overwhelming, especially for small content shops. So what’s the solution? Farzad Rashidi shares a three-step B2B link-building strategy in this episode of The Content Callout. It’s not easy, but if done correctly, it can get astounding results for your business. 

Farzad Rashidi is the Lead Innovator at Respona, a company that helps marketers build backlinks to their content. Respona is an all-in-one link-building and content promotion software that allows content marketers to promote their content and build quality backlinks from relevant authoritative publications in their space.

Outline of This Episode
  • [0:54] Learn more about Farzad Rashidi and Respona
  • [2:28] Farzad’s three rapid-fire tips for marketers
  • [7:48] How and where to promote your content
  • [11:38] Farzad’s 3 step process to get backlinks
  • [23:12] Why competition is a good thing
  • [27:17] How to calculate how many people to reach out to
  • [28:34] Create a template for your outreach as a starting point
  • [34:07] Remember the importance of user experience
  • [36:31] How to connect with Farzad and learn more about Respona
Resources & People Mentioned
  • Respona Strategy Hub
  • Visme Marketing playbook
Connect with Farzad Rashidi
  • Respona
  • Connect on LinkedIn
  • Follow on Twitter
Connect with The Content Callout
  • https://www.contentcallout.com/


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B2B Content Marketing: The Content Callout PodcastBy Mark Raffan