Shake Sales is the video series from the sales engagement tool Mailshake. Shake Sales sees Sujan Patel, Mailshake founder, interview sales leaders on how to coach sales teams and see success in sales. In this week's episode, Sujan interviews Eric Nowoslawski.

Eric is a direct response outbound lead generation expert. He leverages cold email to build predictable revenue pipelines for my clients. He leverages over 20 databases to merge Firmographic, Technographic, and Persona data to build highly targeted playbooks with my clients. Eric believes we need to arm sales teams with the knowledge of their total Target Addressable Market and teach them how to score that Market for which companies have the most pain and need their solution.

📖 LEARN MORE 📖

Cold Email Masterclass: https://mailshake.com/masterclass/

LinkedIn: https://www.linkedin.com/company/mailshake/