AI is rapidly changing how marketing teams are built, but scaling from zero to one still requires judgment, creativity, and human leadership. In this episode, Rob speaks with Jakki Geiger to explore how she is using AI as a force multiplier across the earliest stages of building a modern B2B marketing organization, from brand and messaging to demand, competitive intelligence, and thought leadership.

The conversation looks at practical ways Jakki and her team are using AI to synthesize voice-of-customer insights, sharpen ICPs and positioning, support distinct executive POVs, and augment SDR capacity - while keeping humans firmly in the loop. Rather than chasing an “AI-first” mandate, it’s all about an AI-forward opportunity: designing lean teams where AI and people work together to move faster, learn quicker, and scale impact without replacing the roles that matter most.