Social Media's Impact: Jeff emphasized the unparalleled reach of social media, comparing its global real-time connectivity to the limited reach of radio and TV in the past.

Marketing for Small Businesses: We discussed the importance of social media for small businesses, particularly in home services. Jeff pointed out that even traditionally blue-collar businesses need to focus on social media as it's the most cost-effective way to reach their audience.

Niche Targeting: With social media, businesses can niche down to their ideal audience. Jeff mentioned that statistically, 95% of a local market is on social media, making it a vital platform for reaching potential customers.

Algorithm and Ad Targeting: We talked about the intelligence of social media algorithms and the balance between broad targeting and A-B testing to refine ad strategies.

Conversion Tracking: Jeff stressed the importance of having conversion tracking in place before running ads to ensure that marketing efforts are measurable and effective.

Creative Content: For founder-led brands, understanding the customer is crucial. Jeff shared an anecdote about a client who didn't have a proper logo, highlighting the need for clear brand guidelines and customer understanding.

Marketing Budget Allocation: Jeff advised on how to allocate marketing budgets effectively, emphasizing the need for a clear strategy and understanding of the business's goals.

Ads vs. Organic Reach: We debated the merits of paid ads versus organic content. Jeff argued for a long-term strategy that includes organic growth, supplemented by ads for short-term gains.

Marketing Stigma: Jeff addressed the skepticism some business owners have towards marketing due to past failures, urging them to give it another chance with a professional approach.

Future of Social Media: Finally, Jeff shared his insights on the future of social media, predicting a balance of power among platforms and the resurgence of other mediums like short-form articles.