<p>Charles Sued of Innovative Trends and Raymond Levy of The FESCO Group talk about how Billboard and Car and Driver Magazines are licensing their brand names to sell technological devices.</p>

Charles Sued of Innovative Trends and Raymond Levy of The FESCO Group talk about how Billboard and Car and Driver Magazines are licensing their brand names to sell technological devices.

Leveraging Brand Names

Every year, CES in Las Vegas showcases the latest technological innovations for consumers. In this series of interviews with exhibitors and attendees, Seth Resler of Jacobs Media finds out what radio broadcasters need to know about North America's largest trade show.

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Leveraging Brand Names

Leveraging Brand Names