Can direct sales experience help with channel sales? In this episode of Channel Security Secrets, Lou sits down with Mark McGuire, a Channel Director at Avant Communications, to delve into the intricacies of success in the channel space. 

Mark shares his journey from direct sales to becoming a Channel Director at Avant Communications. Discover his secret to success, the differences between direct sales and channel sales, and the evolving landscape of technology solutions. Learn about the importance of cybersecurity and how Trusted Advisors can navigate and succeed in this growing field!

Takeaways: 

• How introducing direct sales strategies fuels channel innovation.
• Why empowering trusted advisors transforms channel sales.
• Why cybersecurity leadership is crucial for advisors now.
• How vendor support boosts confidence in security sales.
• What drives the channel industry's rapid growth trajectory.
• How strategic vendor selection fortifies advisor partnerships.

Quote of the Show

• "Being able to kind of tie in some of that experience and knowledge of working with direct sales teams… has all kind of parlayed into some different value adds that have helped me see success in this market.” - Mark McGuire

Find all episodes, show notes, and resources at: https://www.cdg.io/podcast/ 

Partner with us: https://www.cdg.io/partner-with-cyber-defense-group/ 

Links

• LinkedIn: https://www.linkedin.com/in/mark-mcguire-5018943b/   
• Company website: https://goavant.net/

Ways to Tune In

• Spotify: https://open.spotify.com/show/1gIKsOyorKMzQA7wxck4dH?si=ff617df387aa401c 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/channel-security-secrets/id1826825461 
• Amazon Music: https://music.amazon.com/podcasts/8703d3a3-4128-4691-8862-cb847f53f776/channel-security-secrets 
• YouTube: https://www.youtube.com/@ChannelSecuritySecrets