In this conversation with Matthew Koenig, VP of Channel Sales at Nodeware, we discussed the critical relationship between compliance and security, emphasizing that compliance frameworks serve as a foundation for effective security measures. We explored the challenges MSPs face in selling compliance and security services, the importance of understanding client needs, and the necessity of building trust. The discussion also covers effective sales techniques, pricing strategies, and common mistakes made by MSPs when trying to sell compliance services. Is CaaS the next big thing when it comes to MSPs positioning themselves as trusted partners in their clients' business success?

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