Welcome back to Catalog Cult, the podcast where we unlock the secrets of catalog advertising and dynamic ad strategies. In this episode, Dan Pantelo, Founder & CEO of Marpipe, dives deep into how creative design can transform your DPA (Dynamic Product Ads) from a “set-it-and-forget-it” afterthought into a major performance driver.

What you’ll learn:

• Why creative is essential for unlocking the full potential of your catalog ads
• Real examples of design elements that boost performance
• How feed categorization drives relevance and conversions
• Why continuous testing is the key to scaling

Whether you’re a performance marketer or brand-side leader, this episode breaks down the practical steps to elevate your DPA strategy—and get more ROI from the impressions you’re already paying for.

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