Michael Ramlet, Co-Founder and CEO at Morning Consult joins this week to give a glimpse into the world of customer insight data. Morning Consult is the largest global consumer insights platform revolutionizing ways to collect, organize, and share survey research data to transform how decisions are made.

Here are some of the discussions and questions answered on this episode: 

How are brands leveraging their first-party customer data sets?

Michael shares his thoughts on how big brands like Oreo have maintained and grown relevance with generation after generation.

Comparing Gen Z, Gen X, and Boomer data regarding brand recognition - You’d be surprised at how some major brands are unknown to some segments after years of recognition.

How can multiple generations be addressed to maintain cultural relevance?

What are recent findings in the differences between the Gen Z vs Millennial customers?

What methods can companies do to get a new opportunity with new generations of audiences?

What is the role of personalization and authenticity and which generations need it the most?

What digital channels are really getting people’s attention?

Learn how customer behavior, sentiment, and recognition are being measured through broad customer surveys.

Michael is asked - What is the number one thing he cares about regarding scaling and leveraging customer data?

Adam shares how to talk to your digital customers in the most emotionally connected way?

Michael gives insight into what methods of reaching customers currently tend to be the most effective.

How are new privacy regulations affecting trends of capturing consumer insight data?

What is the gap between State of the Art and State of the Industry in customer surveying?

How has the death of mass media platforms affected brand recognition?

Michael gives insight on his perspective of passive monitoring of social channels (social listening) vs direct customer surveys.

What brands impress Michael Ramlet?