Leveraging data insights, an insightful discussion with Jonathan Silver. Learn how to navigate through a crisis by leveraging data insights.

Leveraging data insights can help pivot your business if you know how to utilize them. Our expert today, Jonathan Silver, will guide us through how he implemented them in his business and gave himself an advantage over his competitors. 

Jonathan Silver is Founder and CEO of Affinity Solutions. Affinity is the authoritative source of truth for news outlets, not-for-profits, research firms, and businesses in the US and the only source for purchase insights that can be analyzed by demographic, geographic, lifestyle segment, and political affiliation. Jonathan’s vision is to transform data insights into experiences that improve people’s lives.

What you will learn from this episode on leveraging data insights:

• Jonathan’s background and his journey into entrepreneurship with Affinity
• How privacy is respected, maintained, and never breached during the data collection process
• Why access to data plays such a profound role in a company’s ability to navigate crises
• How Jonathan was able to pivot his business by leveraging data insights as the solution
• The licensing/subscription model Jonathan created for Affinity Solutions
• The skills we need on our team and in our business to make the right decisions using data insights
• Why leveraging data insights and solutions and then bringing them to your clients will drastically separate you from your competitors
• How mentorship has paid Jonathan dividends to this day

Resources:

• Read this blog from Affinity Solutions about leveraging data insights in retail 
• Website: https://www.affinity.solutions/dataforgood
• LinkedIn: https://www.linkedin.com/in/jonathan-silver-33b456/
• Facebook: https://www.facebook.com/AffinitySolutionsWorldwide
• Twitter: @affinitysolutns
• Listen to this podcast with Carey Weston on how leveraging data insights also became his business strategy

Additional Resources:

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/