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Leveraging Data, Personalization, and AI to Revolutionize Marketing for Associations with Matthew Montoya
On this episode of The Association Podcast, we have Matthew Montoya, Senior Channel Marketing and Enablement Manager at Constant Contact. Matthew shares his background and how he got involved with Constant Contact through the association space and discusses the evolution of email marketing, including the use of generative AI. We talk about the importance of personalizing content and leveraging generative AI, particularly for smaller staff organizations, and discuss the value of relevancy in email marketing and the potential revenue tied to each contact.
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By Jake Toohey, Ben Muscolino, Gretchen SteenstraOn this episode of The Association Podcast, we have Matthew Montoya, Senior Channel Marketing and Enablement Manager at Constant Contact. Matthew shares his background and how he got involved with Constant Contact through the association space and discusses the evolution of email marketing, including the use of generative AI. We talk about the importance of personalizing content and leveraging generative AI, particularly for smaller staff organizations, and discuss the value of relevancy in email marketing and the potential revenue tied to each contact.