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Leveraging Data to Evaluate and Acquire FBA Private Label Brands
Sebastian Rymarz is the Co-founder and CEO of Heyday. Heyday partners with sellers to acquire, launch, and incubate successful brands on digital marketplaces like Amazon. Its mission is to help e-commerce entrepreneurs reach new heights by providing the capital, tools, and insights to accelerate their brands in the marketplace ecosystem.
Prior to starting Heyday, Sebastian worked as the Chief Business Officer for Fundbox, a financial services platform that specializes in providing revolving lines of credit to entrepreneurs.
In this episode…With the current growth of the FBA space and the increased number of private label brand owners looking to sell and exit, it can be difficult for a buyer to evaluate which businesses to acquire. So, how do you determine the current and future value of a brand? Which criteria are most important? And, how do you choose one brand over another?
According to Sebastian Rymarz, the best approach is to leverage the power of data science to assess a business' value and future potential. At his firm, Sebastian utilizes data to evaluate two essential pieces of criteria: defensibility and opportunity. With this data-driven approach, he can effectively decide which business to acquire based on the quality of its products, their differentiation in the marketplace, and more.
In this episode of the Buy Box Experts podcast, James Thomson interviews Sebastian Rymarz, the Co-founder and CEO of Heyday, about how his firm leverages data from Amazon to evaluate and acquire FBA private label brands. Sebastian talks about how he finds businesses for sale, the criteria he looks for in a brand, and Heyday's equity offer to sellers. Stay tuned.
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By Joseph Hansen and James ThomsonSebastian Rymarz is the Co-founder and CEO of Heyday. Heyday partners with sellers to acquire, launch, and incubate successful brands on digital marketplaces like Amazon. Its mission is to help e-commerce entrepreneurs reach new heights by providing the capital, tools, and insights to accelerate their brands in the marketplace ecosystem.
Prior to starting Heyday, Sebastian worked as the Chief Business Officer for Fundbox, a financial services platform that specializes in providing revolving lines of credit to entrepreneurs.
In this episode…With the current growth of the FBA space and the increased number of private label brand owners looking to sell and exit, it can be difficult for a buyer to evaluate which businesses to acquire. So, how do you determine the current and future value of a brand? Which criteria are most important? And, how do you choose one brand over another?
According to Sebastian Rymarz, the best approach is to leverage the power of data science to assess a business' value and future potential. At his firm, Sebastian utilizes data to evaluate two essential pieces of criteria: defensibility and opportunity. With this data-driven approach, he can effectively decide which business to acquire based on the quality of its products, their differentiation in the marketplace, and more.
In this episode of the Buy Box Experts podcast, James Thomson interviews Sebastian Rymarz, the Co-founder and CEO of Heyday, about how his firm leverages data from Amazon to evaluate and acquire FBA private label brands. Sebastian talks about how he finds businesses for sale, the criteria he looks for in a brand, and Heyday's equity offer to sellers. Stay tuned.