In episode #35 of Campus 10178, the ESMT Berlin podcast, Christoph Burger and Jens Weinmann of ESMT discuss their new book, Leveraging Digital Innovation: Lessons for Implementation (Ubiquity Press, 2024), and share insights on how companies can successfully navigate the ever-evolving landscape of digital transformation.

Burger and Weinmann explore various facets of digital innovation, drawing on real-world case studies to illustrate both the challenges and opportunities businesses face in this era of rapid technological advancement.

This episode covers:

• The reasons why many companies are slow to adopt digital technologies
• The evolving role of IT departments and the importance of recognizing and developing internal expertise
• The impact of emerging technologies like AI, blockchain, and robotic process automation on different industries and sectors
• Strategies for moving beyond the hype and evaluating the true potential of digital technologies for business growth
• The importance of strong leadership, internal advocacy, and a willingness to experiment in driving successful digital transformation

Guest contact information

Christoph Burger https://www.linkedin.com/in/christoph-burger-4187851/ Jens Weinmann https://www.linkedin.com/in/jens-weinmann-aa28094/ ESMT Berlin

Download the book https://www.ubiquitypress.com/site/books/m/10.5334/bda/