Episode 76: Leveraging Facebook Messenger as a Core Acquisition Channel w/ Ben Parr from Octane.ai

Tune in to today's episode to learn how to leverage Facebook Messenger as a key part of your user acquisition strategy with Steve Weiss, the CEO of MuteSix, and Ben Parr, the Co-founder and Chief Marketing Officer of Octane AI. Octane AI is a conversational commerce platform that enables stores and brands to communicate with their customers over Facebook Messenger, recover 3x more abandoned carts, and increase customer engagement. Ben Parr is also the author of the best-selling book "Captivology: The Science of Capturing Peoples Attention" -- named the top marketing book of 2015 by Strategy+Business Magazine and Small Business Trends. He sits on the board of directors of Samasource, a global non-profit dedicated to giving work through impact sourcing and sits on the innovation advisory board of Lufthansa Airlines. Previously, Parr was a venture capitalist, a columnist and commentator for CNET, and the Co-Editor and Editor-at-Large of Mashable, where he wrote 2,446 articles on technology and business. He is a member of the 2012 Forbes 30 Under 30.