Daniel Alfon, author of How to Build a LinkedIn Profile for Business Success

Daniel Afon discusses the untapped potential of LinkedIn as a powerful platform for generating leads and growing brands. He highlights the significance of LinkedIn's role in search engine optimization (SEO) and emphasize the need for brands to empower their employees to leverage the platform effectively. The conversation covers tips for optimizing LinkedIn profiles, the importance of keyword usage, the role of paid media on LinkedIn, and common mistakes brands and individuals make on the platform. The interview concludes with advice for brands to enhance their LinkedIn presence.