In this episode, Ben sits down with Liz Willits, the owner of Liz Willits marketing consultancy and the number one marketer on LinkedIn (according to her mom). Liz specializes in email marketing, copywriting, content marketing and demand generation, and she works across customer success, sales and marketing teams. During the episode, Liz explains the reasons behind her decision to operate as an independent consultant, why she uses LinkedIn as a tool for self-promotion, and the steps she took initially to bring her consultancy to life.