Smart community engagement and local events remain a high ROI opportunity for MSPs to expand visibility, demonstrate expertise, and get word-of-mouth referrals. By focusing on select and strategic events aligned to your services and ideal buyer profile, new business growth can really take off with local events, but you have to be strategic and have clear KPIs set in advance.   The Business Growers is a marketing agency that helps MSPs and IT companies grow revenue by providing the strategy, execution and dedication of an in-house marketing team. Listen in as Laura Johns, founder and CEO, offers some tips for a better local event strategy to increase lead flow for your MSPs in the year ahead. To schedule your Growth Acceleration Session, contact us at thebusinessgrowers.com.