Aaron Beashel, founder of Attributer.io and marketing expert, explores how B2B SaaS companies can scale their growth through a combination of longtail programmatic content and Aaron's SEO Pyramid framework. We discuss the four major realms of longtail content - solution terms, problem terms, integration terms, and competitive terms - and how they can be used to drive insane traffic beyond the current niche. We also dive into the importance of attribution and tracking the impact of SEO efforts to find the best model for your product or service. Tune in to learn how to stay ahead of the curve in growth marketing and fight for your SEO budget to unlock the full potential of your B2B SaaS product.

Aaron Beashel is the founder of Attributer. Prior to that, he led marketing teams at B2B SaaS companies like InVision & Campaign Monitor. When he isn’t working, you’ll find him sliding down waves or snow-covered mountains.

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/aaronbeashel

Attributer: https://attributer.io/

Kevin Indig’s Newsletter: https://www.kevin-indig.com/tag/gm/

Brian Balfour’s Four Fits: https://brianbalfour.com/four-fits-growth-framework

Timestamps:

00:56: Aaron’s start in marketing

02:36: Exciting trends in marketing

04:50: The SEO Pyramid

09:07: Staying ahead of the curve

12:01: Advice for fighting for an SEO budget 

17:19: Attribution

21:56: Determining which model fits best for you product

30:16: What everyone in SEO should stop/start doing

32:41: Aaron’s current projects and contact info