Mastering Consultative Selling in B2B with Joel Cowen of DiaSorin

In this episode of The B2B Engagement Podcast, Gavin Finn explores the power of consultative selling with Joel Cowen, VP of Commercial Immuno at DiaSorin, a global diagnostics company. Joel shares insights into the evolving landscape of B2B engagement and the strategic transformations DiaSorin has made to enhance sales and marketing alignment.

Key topics include:

• How consultative selling improves customer relationships and drives success
• Strategies for aligning marketing and sales to create a seamless customer experience
• Understanding customer needs and tailoring solutions for long-term partnerships
• The shifting dynamics of B2B engagement in the diagnostics industry
• Lessons from DiaSorin’s transformation in sales strategy and execution

Tune in for expert insights on customer-centric selling, B2B transformation, and sales-marketing alignment.

Discover how Kaon helps B2B companies communicate their value story effectively: Visit kaon.com