In this episode of The Unexpected Entrepreneur, Alexa Phillips from Bright Eyes Creative joins us to explore the evolving landscape of newsletters. We dive into the difference between newsletters and email marketing, why an owned audience is essential for business resilience, and how to strategically repurpose content from newsletters to social media. Alexa shares tips on creating meaningful, engaging content that builds community and boosts conversions.

About Alexa: 

Alexa Phillips is a brand & business development strategist and writer. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands through content marketing. She is the founder and Chief Brand Architect at Bright Eyes Creative, a creative studio that helps creative entrepreneurs monetize their zone of genius and creativity. She is also the author of Creatives Anonymous, a weekly newsletter that explores what it means to be a modern-day creative. 

Alexa's Link: 

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