Date: April 3, 2026

In this episode of the CMO Intel podcast, Reese and Mark discuss emerging trends in marketing that are pivotal for Chief Marketing Officers to consider.

They begin by exploring the growing consumer interest in tangible assets like vintage Pokémon cards, which reflect a broader desire for scarcity and verifiable value amidst volatile digital markets. This trend offers CMOs the opportunity to leverage nostalgia and authenticity in their campaigns by introducing limited-edition products and exclusive experiences.

The conversation then shifts to the Pittsburgh Pirates' "Going to Bat for Small Business" program, which exemplifies the impact of community-focused marketing. By partnering with local businesses, the Pirates are strengthening community ties and enhancing brand loyalty. CMOs are encouraged to adopt similar strategies by supporting local initiatives and collaborating with influencers to create personal and relevant campaigns that benefit both the brand and the community.

Finally, Reese and Mark address the resurgence of physical experiences in marketing, driven by consumers' growing desire for real-world interactions. As Gen Z seeks immersive and emotional brand connections, CMOs are advised to blend digital and physical worlds, creating memorable and shareable experiences that resonate with audiences and amplify the brand's message across multiple channels. This approach not only satisfies the demand for authenticity but also extends the brand's reach in a digital landscape.