The Digital Marketing world has been witnessing rise of User-Generated Content. According to a report, 78% of the users claimed to have been influenced by user-generated content in their buying decisions over emails and search engine results.

To discuss this interesting topic in detail, we had Ankit Raj Bachchan, Senior Manager, Brand Planner for Radio Mirchi in our next podcast episode.

Ankit shared few interesting case studies from WittyFeed and The Viral Fever where he and his team had implemented few campaigns with User Generated Content that went viral.

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