In this episode, Melinda Emerson interviews Sharie Hendricks, founder of Laguna Candles. They discuss Sharie's journey, the ups and downs of running a family business, and the impact of the pandemic. Sharie also shares how Ruby, a lead management system, transformed her business and offers advice to fellow entrepreneurs. The episode wraps up with Sharie's top business resources and a book recommendation.

(0:00) Introduction of Sharie Hendricks and her business, Laguna Candles

(1:24) Introduction to the SmallBizChat Podcast

(3:12) Melinda's personal experience with Laguna Candles and Sharie's origin story

(5:37) The challenges and benefits of a family-run business

(7:20) Sharie discusses the value proposition and marketing of Laguna Candles

(9:01) Impact of the pandemic on the business and how they pivoted

(13:43) Results of engaging with Ruby for lead management and importance of a follow-up system

(17:18) How Ruby transformed Sherry's business and advice for other small businesses

(21:16) Best business advice received by Sharie Hendricks and favorite business resources

(24:21) Best business book recommendation and announcement of Melinda's new book

(26:08) Closing remarks and sign-off