As co-founder of MAG PR, Nina Pfister brings over a decade of professional experience helping VC firms and early-stage B2B startups find their voice in crowded markets through strategic media relations. She built the boutique agency from the ground up, led by senior-only practitioners who deliver both strategy and execution without the typical agency runaround.

Beyond PR, Nina is a published children’s author and serves as Communications Director for the Weymouth Libraries Foundation, championing community literacy and the belief that great stories should be accessible to everyone.

During this episode, we discuss:

• Nina’s background with starting MAG PR
• What inspired her to focus on tech
• When she knew it was time to start her own company
• The signals that a founder might be ready to bring in a PR expert
• What the lead time is for getting results
• Why you still need PR even though you may not be launching something new
• The shift to valuing independent newsletters and blogs
• Where AEO shows up in PR
• Why press releases are back
• What to do with coverage once you get featured somewhere
• The importance of sharing coverage with investors
• Why VC firms need to invest in PR
• Mistakes that startups make in PR
• One thing VC firms and startups can do to jumpstart PR

And more. Tune into this episode as we dive into all things PR!