Small companies can effectively harness the power of PR by developing a comprehensive PR strategy, building relationships with media professionals, crafting compelling stories, utilizing press release distribution platforms, engaging in content marketing, and monitoring media coverage. Consistency, persistence, and authenticity are vital to achieving PR success. In today's podcast,  Brandi Sims from Brandinc PR and Stephen Halasnik from Financing Solutions discuss leveraging PR for small business results- tools and tactics.