A famous saying is 'Knowing is half the battle,' and it's a saying that the best salespeople take seriously. Showing up to a sales meeting already knowing about your prospect, their goals and their challenges positions you ahead of every other salesperson who has to build their prospect's profile on the fly. To learn how it's done, we sat down with Ben Shimol, a cybersecurity leader with Cider Security and former R&D leader with the Israel Security Forces. He helped us build a system that any salesperson can use to develop a prospect target package that is guaranteed to advance the sale!