Kelly and Patrick discuss the importance of retail sales data as a way to measure the  health of our outdoor recreation industry, identify market opportunities, and benchmark an organizations growth against the growth of a category. How can retail sales metrics inform our view of the market? Which sales are typically included and excluded in retail sales data sets? 

PeopleForBikes members can access reports here:

https://www.peopleforbikes.org/members/monthly-sales-reports